A. Background
NAGA DDB SDN BHD a company incorporated in Malaysia and having its principal place of business at D-708 7th Floor Block-D Kelana Square 17 Jalan SS7/26 Kelana Jaya, 47301 Petaling Jaya, Selangor, Malaysia (“the Advertising Agency”) has been appointed by their client to produce the Projek My Malaysia, an advertisement in conjunction with Merdeka celebration, that will be aired or published on various platforms including local television, social media platforms such as YouTube, Facebook and Instagram, selected radio stations, corporate events and promotional material.
In the process of producing the said advertisement, the Advertising Agency wishes to extend this opportunity to you, (participants) to participate in and produce your interpretation of the Projek My Malaysia using still and moving images that may be adopted as is or recompiled or altered to be fitted into the said advertisement (your "Work").
By submitting your Work you agree to be bound by the terms and conditions below.
B. Campaign Period
The Campaign shall commence from 21st July 2023 - 1st August 2023 ("Campaign Period"). Any extension or discontinuation to the Campaign Period shall subject to the sole discretion of the Advertising Agency
C. Eligibility
The Campaign shall be applicable to Malaysians:
- who reside in Malaysia;
- age 18 years old and above.
D. Campaign Mechanics
Step 1: Visit www.projekmymalaysia.com and register an account.
Step 2: Watch the base film video on the microsite then select a scene you want to transform.
Step 3: Click the Transform Scene button followed by the Input Prompt button.
Step 4: Insert your prompt (short text description) on the microsite and we will generate the video or images for you.
Step 5: Tell us about the concept of your creation and what it means to you.
Step 6: Click the submit button. You will receive an email with instructions on how to view your AI-generated video.
If you feel adventurous, you can choose to generate the video yourself:
Step 1: Visit www.projekmymalaysia.com and register an account.
Step 2: Watch the base film video on the microsite then select a scene you want to transform.
Step 3: Download the scene as a video or a sequence of images to be edited.
Step 4: Process the downloaded images/video through the AI platform(s) of your choice to create a moving sequence (recommended AI platform: Kaiber).
Step 5: Tell us about the concept of your creation and what it means to you.
Step 6: Upload the file via the microsite.